Have you been having trouble enticing new readers to your blog?
Do you feel swamped with the blogosphere competition?
Are those once-happy statistics waning and showing unhappy, ugly numbers?
The first question you should be inquiring is, “what was I doing wrong? ”
Certainly, no one in their right brain would want their blog or website to get rid of traffic, but that also means that you need to guarantee your blog will be worth following.
As we just about all should know when it comes to constructing an audience, “content is king”. However , with the mass-production of online content and Google’s latest algorithms, quality content should be the main focus of content contributors.
Quality content is content that manages to be error-free and engaging. While having error-free content is only a matter of possessing a good command within the English language, and ensuring that your content gets proofread by a qualified editors (if necessary), creating “engaging” content opens up a whole new chapter.
The purpose of this article is to help you create high quality content more often.
Here are 10 secrets on how to create engaging content that should keep your readers addicted and coming back for further.
Learn More The Ultimate Guide to Engaging Content Marketing : https://hakireview.com/engaging-content-marketing/
1 . Diversify your content
One of the easiest ways to create engaging content is to avoid sticking to one type of medium to communicate with your subscribers. This means that if you’re used to writing text-based blogs, you need to start varying it with things such as images, visuals, infographics, quotes, movies, etc . Think of it as incorporating “spice” to your content every once in a while.
2 . Use subheadings
The number one rule to having content that is easy to stick to is to create content that is readable. As opposed to print material, online web typography needs to be organized in a very clear hierarchy so that it’s easy to read through. Considering that online readers prefer “scannable” content; headings, subheadings, lists, and bullet points must be present to ensure that your viewer stays on the page.
3. Embrace brevity
Okay, okay, we know that Google favors volume as well as quality, but that doesn’t suggest you bore your readers with run-on sentences and extraneous details. Remember, you’re writing for your readers, not search engine spiders. Keep each proceeding or paragraph short and sweet.
4. Don’t overlook keywords
We don’t just use keywords for the sake of search engine optimization. Keywords also ensure that your readers stay on track and continue reading. Clearly, the reason why the reader chose to “engage” with all the content, a blog title, is because they were interested in knowing more about the topic. In other words, stay true to your title, topic, and keywords!
WHAT YOUR SEO STRATEGY IS MISSING: THE SOCIAL MEDIA ENHANCE
5. Have a voice
Whether you realize it or not every content creator has a special voice or style to their writing. And people who don’t : simply haven’t uncovered it yet. One of the most engaging type of content is content that is unique and follows a specific delivery technique.
One of the easiest ways to add that “unique” quality to your content is to align your writing (or content) with your thinking and speaking habits. It also adds to your blogs and content if you try to offer your own personal opinions and points of views which may be different from those of others. Aside from the undeniable fact that readers appreciate refreshing perspectives to dull content, new means of thinking also add to the quality of your blog.
6. Come up with interesting titles
Sorry to break to you, but your readers probably will judge your content by the include. The “cover” may be the image you attach with your blog write-up, and of course, the title.
Familyshare could have used something that sounded uninteresting and overused for example, “3 Signs You’re in a Bad Relationship”. But they probably knew that’s not going to get as much traffic as something that noises much more dramatic and catchy like, “3 Ways Your Connection Could be Killing You”.
7. Make it shareable
If you haven’t already added those social media widgets, you’re missing out! If readers like your blog, there’s a high chance they’ll want to share it. Don’t make that tough for them. Use social media widgets and icons to make your content shareable with merely a click of a key. Remember, by posting they’re doing more for you than regarding themselves.
8. Compose stories
Apart from various your content based on a mediums, another easy way to make your content highly engaging is by posting stories. Stories that are interesting and suspenseful have a way of keeping readers hooked. Go ahead and engage your readers with personal stories or experiences, and enlighten your readers with something they may have never known.
9. Provide facts and links
News, analysis, scientific evidence, and factual sources not only give your content credibility, but also conspiracy readers. Also, the more “proof” you have of claims in your content, the higher the chance of convincing your readers to act (see tip #10 for more on this). Try to integrate links to reliable sources. Plus, if you manage to build a connection with your sources, they may even return the favor someday.
10. Have a call to action
Can a call to action end up being engaging??
According to Claire Gough and his case study, “Call to Actions are deceptively powerful yet often overlooked”.
With a call to action, your readers know exactly what to do next. This makes your content logical and also greatly improves your chances of return on leads.
Finally, I’d like to add that the best way for making your content engaging is to create it with passion. When you’re passionate about a topic, it’s easy to let that fervor glow through your content and have readers empathize by it.
However , make sure that in the process, you aren’t forgetting about your audience. You should be aware of your audiences needs, wants, passions, and pain points so that you can give them the kind of content these are looking for. Remember, your audience always knows what they want. And you being a blogger and marketer simply need to find out what that is and give it to them.